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The Influence of AI and AR Technology in Personalized Recommendations on Customer Usage Intention: A Case Study of Cosmetic Products on Shopee

With the rapid growth of Augmented Reality (AR) in e-commerce, it is necessary to conduct in-depth studies related to the integration of AR with Artificial Intelligence (AI) technology to improve personalization in product recommendations. AI and AR are expected to work together, where AI systems an...

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Furkejuvvon:
Váldodahkkit: Siti Rabiatul Adawiyah, Betty Purwandari, Imairi Eitiveni, Erisva Hakiki Purwaningsih
Materiálatiipa: Artigo
Giella:Inglês
Almmustuhtton: MDPI AG 2024-07-01
Ráidu:Applied Sciences
Fáttát:
artificial intelligence
augmented reality
personalized recommendations
usage intention
e-commerce
Shopee
Liŋkkat:https://www.mdpi.com/2076-3417/14/13/5786
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