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Hedonic and Eudaimonic Well-Being Orientations as Drivers of Symbolic Gift Preferences in Online Gift Choice

This study investigates whether consumers’ hedonic and eudaimonic well-being orientations predict symbolic gift preferences in an online gift-choice setting. Building on evidence that hedonic and eudaimonic motives are distinct yet can co-occur, the framework predicts that congruent orientation–gift...

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Principais autores: Nikola Draskovic, Tomislav Kristof, Romana Sabljic
Format: Artigo
Sprog:Inglês
Udgivet: MDPI AG 2026-05-01
Serier:Journal of Theoretical and Applied Electronic Commerce Research
Fag:
hedonic orientation
eudaimonic orientation
symbolic gift preferences
digital gifting
composite modelling
Online adgang:https://www.mdpi.com/0718-1876/21/5/144
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