THE QUALITY OF LIFE’S RELATIONSHIP WITH THE DESTINATION BRAND LOYALTY AND DESTINATION BRAND VALUE
Purpose – This study explores how perceived quality of life in a destination—specifically environmental and social dimensions—is related to destination brand loyalty and brand value. The local population plays a key role in shaping and sustaining a strong destination brand through their lived experi...
محفوظ في:
| المؤلفون الرئيسيون: | , , |
|---|---|
| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
Faculty of tourism and hospitality management
2026-06-01
|
| سلاسل: | Tourism and Hospitality Management |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://thm.fthm.hr/current-issue/send/80-vol32no2/8_Juri_i_Mustapi__Ba_i__Lau_i |
| الوسوم: |
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|