THE QUALITY OF LIFE’S RELATIONSHIP WITH THE DESTINATION BRAND LOYALTY AND DESTINATION BRAND VALUE

Purpose – This study explores how perceived quality of life in a destination—specifically environmental and social dimensions—is related to destination brand loyalty and brand value. The local population plays a key role in shaping and sustaining a strong destination brand through their lived experi...

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Autors principals:	Marijana JURIŠIĆ MUSTAPIĆ, Maja BAŠIĆ, Petra LAUŠIĆ
Format:	Artigo
Idioma:	Inglês
Publicat:	Faculty of tourism and hospitality management 2026-06-01
Col·lecció:	Tourism and Hospitality Management
Matèries:	destination brand loyalty quality of life destionation brand values local population tourist destination
Accés en línia:	https://thm.fthm.hr/current-issue/send/80-vol32no2/8_Juri_i_Mustapi__Ba_i__Lau_i
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