The impact of AI-powered service on customer continuance usage intention in E-retailing: An extended expectation confirmation model

Despite the rapid integration of AI-powered services into e-retailing, many firms continue to face challenges in meeting customer expectations and sustaining long-term usage. Addressing this issue, the present study investigates the determinants of customers' continuance usage intention by developin...

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Autori principali:	Thi Thuy An NGO, Huynh Khanh Long CHAU, Nguyen Phuc Nguyen TRAN, Chi Thanh BUI
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	Elsevier 2026-02-01
Serie:	Acta Psychologica
Soggetti:	AI-powered services E-retailing Customer experience Continuance usage intention Expectation-confirmation model (ECM)
Accesso online:	http://www.sciencedirect.com/science/article/pii/S000169182501409X
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