Customer Experience in E-Commerce: A Systematic Review of Metrics, Models, and the Role of AI
As digital commerce platforms grow increasingly intelligent and engaging, delivering a superior customer experience (CX) has become a strategic compulsion. Despite expanding interdisciplinary interest, clarity remains limited regarding how CX is conceptualized, measured, and transformed by emerging...
Guardado en:
| Autores principales: | , , |
|---|---|
| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
IEEE
2025-01-01
|
| Colección: | IEEE Access |
| Materias: | |
| Acceso en línea: | https://ieeexplore.ieee.org/document/11131174/ |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
|