Tailored Avatar Presence Increases Satisfaction for Lonely E-commerce Shoppers
One key factor that enhances the customer experience in retail settings is the presence of sales staff. However, in e-commerce environments where human sales staff are absent, it is unclear how an avatar-like assistant might impact customer satisfaction with the shopping experience. Prior research d...
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| Autor principal: | |
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| Format: | Artigo |
| Idioma: | Japonês |
| Publicat: |
Japan Marketing Academy
2025-02-01
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| Col·lecció: | Maketingu Janaru |
| Matèries: | |
| Accés en línia: | https://www.jstage.jst.go.jp/article/marketing/45/2/45_2025.016/_html/-char/en |
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