Consumers’ preference and market segmentation in developing countries : rice marketing in Tanzania

The study analysed quality attributes that determine consumers’ preference and demand for food by taking the case of rice consumption. This study also explored the segmentation of the rice market in Tanzania based on the rice products’ attributes. Surveys and conjoint ranking exercises were conducte...

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Manylion Llyfryddiaeth

Prif Awduron:	GS Mgendi, Dr G Mujawamariya, Prof AC Isinika
Fformat:	Artigo
Iaith:	Inglês
Cyhoeddwyd:	Institute of Marketing Management Graduate School 2018-11-01
Cyfres:	The Retail and Marketing Review
Pynciau:	rice quality attributes conjoint analysis rank-ordered logistic regression discrete choice model cluster analysis consumer segments
Mynediad Ar-lein:	https://retailandmarketingreview.co.za/wp-content/uploads/2021/07/RMR14_2_1-15.pdf
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!