Hedonic Value and Attitude Toward Purchase Intention Among Generation Y and Z
This study aims to analyze the factors influencing purchase intention by examining the roles of attitude, perceived behavioral control (PBC), perceived hedonic value (PHV), perceived utilitarian value (PUV), and subjective norm (SN). The research employs the Partial Least Squares Structural Equation...
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| Auteurs principaux: | , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2026-05-01
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| Collection: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Sujets: | |
| Accès en ligne: | https://e-journal.uac.ac.id/index.php/iijse/article/view/8545 |
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