COMMUNICATING THE STEREOTYPE OF “OTHERNESS” IN EUROPEAN ADVERTISING: CULTURAL AND NATIONAL “FAKE MULTICULTURALISM”
In its quest for the destination of an ‘all-encompassing’ communication, European advertising builds an image of complexity and oppositions. Constructed as a mingling of cultural values, intensive consumerism and creative touches, the story of advertising is a never-ending analysis of nowadays globa...
I tiakina i:
| Kaituhi matua: | |
|---|---|
| Hōputu: | Artigo |
| Reo: | Alemão |
| I whakaputaina: |
University of Oradea
2014-03-01
|
| Rangatū: | Journal of Languages for Specific Purposes |
| Ngā marau: | |
| Urunga tuihono: | http://jlsp.steconomiceuoradea.ro/archives/001/jlsp-i1-5.pdf |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
|