COMMUNICATING THE STEREOTYPE OF “OTHERNESS” IN EUROPEAN ADVERTISING: CULTURAL AND NATIONAL “FAKE MULTICULTURALISM”
In its quest for the destination of an ‘all-encompassing’ communication, European advertising builds an image of complexity and oppositions. Constructed as a mingling of cultural values, intensive consumerism and creative touches, the story of advertising is a never-ending analysis of nowadays globa...
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| Format: | Artigo |
| Idioma: | Alemão |
| Publicat: |
University of Oradea
2014-03-01
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| Col·lecció: | Journal of Languages for Specific Purposes |
| Matèries: | |
| Accés en línia: | http://jlsp.steconomiceuoradea.ro/archives/001/jlsp-i1-5.pdf |
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