Designing architectural marketing capabilities to increase the performance of small and mediumsized enterprises
This study aims to examine the relationship between the components of market orientation, i.e., customer orientation, competitor orientation, interfunctional coordination, architectural marketing capabilities and business performance. Researchers have been trying to find a solution for the gap that...
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| Автори: | , , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
2021-08-01
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| Серія: | RAE: Revista de Administração de Empresas |
| Предмети: | |
| Онлайн доступ: | https://www.scielo.br/j/rae/a/VFQyz3jPRSLf6rq6rMZwndg/?format=pdf&lang=en |
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