Designing architectural marketing capabilities to increase the performance of small and mediumsized enterprises

This study aims to examine the relationship between the components of market orientation, i.e., customer orientation, competitor orientation, interfunctional coordination, architectural marketing capabilities and business performance. Researchers have been trying to find a solution for the gap that...

ver descrição completa

Detalhes bibliográficos

Principais autores:	Mulyana Mulyana, Zainuddin Zakaria, Rosman Mahmood
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2021-08-01
coleção:	RAE: Revista de Administração de Empresas
Assuntos:	customer orientation competitor orientation inter-functional coordination architectural marketing capabilities business performance
Acesso em linha:	https://www.scielo.br/j/rae/a/VFQyz3jPRSLf6rq6rMZwndg/?format=pdf&lang=en
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!