COMMUNICATION EFFECTIVENESS AS A DETERMINANT OF COMPETITIVENESS IN WINERIES: EVIDENCE FROM BULGARIA
ABSTRACT The wine industry remains one of the few agricultural sectors capable of offering products with high added value in contemporary markets. In recent years, the wine market has been characterized as dynamic and highly competitive, not only in terms of price but also in terms of product qual...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
BelloPrint Pazardjik
2025-03-01
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| سلاسل: | Journal of Bio-Based Marketing |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://journalbbm.wordpress.com/2025/07/17/communication-effectiveness-as-a-determinant-of-competitiveness-in-wineries-evidence-from-bulgaria/ |
| الوسوم: |
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