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Advertising Multimedia Technology for Marketing Cultural Events in Egypt.

Cultural industries are considered the most prominent contributions of the culture pillar of the country's strategy for sustainable development, "Egypt's Vision 2030". They constitute a source of soft power for Egypt at the regional and international levels and add value to its civilized status in t...

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Autori principali: Prof. Mona Mostafa Abutabl, Dr. Lina Atef Lecturer, Dep. of Advertising - Faculty of Applied Arts - Helwan University., Lect. Wafaa Anwar Teaching Assistant, Dep. of Advertising -Faculty of Applied Arts - October 6 University.
Natura: Artigo
Lingua:Árabe
Pubblicazione: Arab Association for Islamic Civilization and Art 2025-03-01
Serie:Journal of Architecture, Art & Humanistic Science
Soggetti:
soft power - the sustainable development - cultural industries –the marketing of cultural events - advertising multimedia.
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