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A co-creational perspective on consumer-organisation relationships (COR) on digital platforms in a post-truth era

Purpose: The purpose of this article is to build forth on the e-CRM and SCRM processes of customer relationship management and to propose a consumer-organisation relationships (COR) process, which is indicative of the centrality of consumer co-creation and a post-truth view. A co-creational perspec...

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Principais autores: Janette Hanekom, Christelle Swart
Formato: Artigo
Idioma:Inglês
Publicado em: Universidade Federal de Pernambuco 2023-06-01
coleção:Consumer Behavior Review
Assuntos:
co-creation
content co-creation
consumer
post-truth
relationships
Acesso em linha:https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/256886
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