The Influence of the SECI Knowledge Creation Model on Consumer New Knowledge in Digital Business Platforms: A Study of Mobile Legends Users in Surabaya

Digital business platforms have transformed consumers from passive product recipients into active knowledge-creating agents. This study examines the influence of the SECI knowledge creation model Socialization, Externalization, Combination, and Internalization on new knowledge formation among Mobil...

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Autores principales:	Kafah Dewantara Lawitani, R. Yuniardi Rusdianto
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	Yayasan Pendidikan Islam Bustanul Ulum Mojokerto, Jawa Timur 2026-07-01
Colección:	Danadyaksa
Materias:	SECI Model; Consumer Knowledge Creation; New Knowledge; Digital Business Platform; Mobile Legends; Knowledge Management
Acceso en línea:	https://e-journal.bustanul-ulum.id/index.php/danadyaksa/article/view/709
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