Persuasion at First Sight? Testing the Reciprocal Relationship of Repeated Interactions With Virtual Assistants, Trust, and Persuasion

Virtual assistants (VAs) as a new communication source enable businesses to repeatedly interact with consumers, increasing the opportunities for persuasive attempts in the form of (personalized) product- or service-related recommendations. However, knowledge on whether consumers build trusting rela...

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Главные авторы:	Carolin Ischen, Theo B. Araujo, Hilde A. M. Voorveld, Guda van Noort, Edith G. Smit
Формат:	Artigo
Язык:	Inglês
Опубликовано:	USC Annenberg Press 2024-10-01
Серии:	International Journal of Communication
Предметы:	virtual assistant repeated interactions trust persuasion
Online-ссылка:	https://ijoc.org/index.php/ijoc/article/view/22573
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