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Persuasion at First Sight? Testing the Reciprocal Relationship of Repeated Interactions With Virtual Assistants, Trust, and Persuasion

Virtual assistants (VAs) as a new communication source enable businesses to repeatedly interact with consumers, increasing the opportunities for persuasive attempts in the form of (personalized) product- or service-related recommendations. However, knowledge on whether consumers build trusting rela...

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Principais autores: Carolin Ischen, Theo B. Araujo, Hilde A. M. Voorveld, Guda van Noort, Edith G. Smit
Format: Artigo
Sprog:Inglês
Udgivet: USC Annenberg Press 2024-10-01
Serier:International Journal of Communication
Fag:
virtual assistant
repeated interactions
trust
persuasion
Online adgang:https://ijoc.org/index.php/ijoc/article/view/22573
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