ALTERNATIVE MEASURES OF BANK SERVICE QUALITY: AN EXTENDED REVIEW
The main purpose of this paper is to review the literature on bank service quality (hereafter SQ) measurement instruments and present a critical appraisal of the methodological process undertaken by researchers in their endeavour to develop new SQ scales for the banking context. This paper identifi...
Uloženo v:
| Hlavní autoři: | , , |
|---|---|
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Studia Universitatis Babes-Bolyai
2015-06-01
|
| Edice: | Studia Universitatis Babeş-Bolyai Negotia |
| Témata: | |
| On-line přístup: | http://193.231.18.162/index.php/subbnegotia/article/view/5214 |
| Tagy: |
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
|