ALTERNATIVE MEASURES OF BANK SERVICE QUALITY: AN EXTENDED REVIEW
The main purpose of this paper is to review the literature on bank service quality (hereafter SQ) measurement instruments and present a critical appraisal of the methodological process undertaken by researchers in their endeavour to develop new SQ scales for the banking context. This paper identifi...
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| Autores principales: | , , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Studia Universitatis Babes-Bolyai
2015-06-01
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| Colección: | Studia Universitatis Babeş-Bolyai Negotia |
| Materias: | |
| Acceso en línea: | http://193.231.18.162/index.php/subbnegotia/article/view/5214 |
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