Framing Space: Rhetorical Constructions of Digital Elitism in Apple’s Vision Pro Marketing
This paper analyzes Apple’s Vision Pro promotional video to show how rhetoric shapes the way audiencesunderstand technology and space. Using spatial theory—particularly Henri Lefebvre’s framework for the production ofspace and Edward Soja’s concept of “third space”—the study offers a rhetorical case...
Uloženo v:
| Hlavní autor: | |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Digital Culture & Education (DCE)
2026-02-01
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| Edice: | Digital Culture & Education |
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| On-line přístup: | https://www.digitalcultureandeducation.com/volume-162-papers/framing-space-rhetorical-constructions-of-digital-elitism-in-apples-vision-pro-marketing |
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