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Framing Space: Rhetorical Constructions of Digital Elitism in Apple’s Vision Pro Marketing

This paper analyzes Apple’s Vision Pro promotional video to show how rhetoric shapes the way audiencesunderstand technology and space. Using spatial theory—particularly Henri Lefebvre’s framework for the production ofspace and Edward Soja’s concept of “third space”—the study offers a rhetorical case...

Whakaahuatanga katoa

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Kaituhi matua: Brent Lucia
Hōputu: Artigo
Reo:Inglês
I whakaputaina: Digital Culture & Education (DCE) 2026-02-01
Rangatū:Digital Culture & Education
Ngā marau:
Urunga tuihono:https://www.digitalcultureandeducation.com/volume-162-papers/framing-space-rhetorical-constructions-of-digital-elitism-in-apples-vision-pro-marketing
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