Factors Affecting Consumers' Online Purchasing Attitudes Towards Ads Guided by Artificial Intelligence
The aim of this study is to try to explain the factors that are thought to affect consumers' attitudes towards online advertisements guided by artificial intelligence. In this context, by utilizing the TAM model, innovation value, trust and perceived risk variables were added to the research model d...
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| Автори: | , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
BİLGİTOY BİLGİ, BİLİM, EĞİTİM,ARAŞTIRMA, GELİŞTİRME VE STRATEJİ DERNEĞİ
2024-07-01
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| Серія: | İmgelem |
| Предмети: | |
| Онлайн доступ: | https://dergipark.org.tr/tr/download/article-file/3922770 |
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