Factors Affecting Consumers' Online Purchasing Attitudes Towards Ads Guided by Artificial Intelligence

The aim of this study is to try to explain the factors that are thought to affect consumers' attitudes towards online advertisements guided by artificial intelligence. In this context, by utilizing the TAM model, innovation value, trust and perceived risk variables were added to the research model d...

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Главные авторы:	Betül Çepni Şener, Simge Aksu
Формат:	Artigo
Язык:	Inglês
Опубликовано:	BİLGİTOY BİLGİ, BİLİM, EĞİTİM,ARAŞTIRMA, GELİŞTİRME VE STRATEJİ DERNEĞİ 2024-07-01
Серии:	İmgelem
Предметы:	yapay zeka yapay zekaya yönelik tutumlar algılanan kullanışlılık algılanan kullanım kolaylığı yenilik değeri yapay zekaya güven algılanan risk artificial intelligence attitudes towards ai perceived usefulness perceived ease of use novelty value trust to ai perceived risk
Online-ссылка:	https://dergipark.org.tr/tr/download/article-file/3922770
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