Low-Level Video Features as Predictors of Consumer Engagement in Multimedia Advertisement
The article addresses modelling of consumer engagement in video advertising based on automatically derived low-level video features. The focus is on a young consumer group (18–24 years old) that uses ad-supported online streaming more than any other group. The reference ground truth for consumer eng...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
MDPI AG
2023-02-01
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| Colecção: | Applied Sciences |
| Assuntos: | |
| Acesso em linha: | https://www.mdpi.com/2076-3417/13/4/2426 |
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