Investigating the influence of augmented reality marketing application on consumer purchase intentions: A study in the E-commerce sector
The rapid digitalization of e-commerce demands innovative solutions to enhance consumer engagement and address the sensory limitations of online shopping. Augmented Reality (AR) technology offers potential remedies by integrating virtual elements into real-world environments, enriching user experien...
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| Autors principals: | , , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Elsevier
2025-05-01
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| Col·lecció: | Computers in Human Behavior Reports |
| Matèries: | |
| Accés en línia: | http://www.sciencedirect.com/science/article/pii/S2451958825000636 |
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