The Effect of Intellectual Leadership on Mass Customization: Moderated Mediation Effect of Customer Market Knowledge

This study examines the relationship between intellectual leadership, the anticipation of new technologies, and mass customization. According to the knowledge management perspective, we explain how intellectual leadership influences mass customization via anticipation of new technologies. In additio...

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Autors principals:	Mingu Kang, Taewon Kang, Xiaozhen Wang
Format:	Artigo
Idioma:	Inglês
Publicat:	IEEE 2021-01-01
Col·lecció:	IEEE Access
Matèries:	Anticipation of new technologies customer market knowledge intellectual leadership mass customization
Accés en línia:	https://ieeexplore.ieee.org/document/9646880/
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