The impact of internal marketing on employee attitudes and behaviours in local public sector organisations

The purpose of this paper is to extend the knowledge on the relationships between internal marketing (IM), job satisfaction, organisational commitment, organisational trust, and job performance, by proposing and testing a model describing the impact of IM on these employees’ attitudes and behaviours...

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Auteur principal:	Ana Paula Rodrigues
Format:	Artigo
Langue:	Inglês
Publié:	University of Algarve, ESGHT/CINTURS 2023-07-01
Collection:	Tourism & Management Studies
Sujets:	internal marketing job satisfaction organizational commitment organizational trust job performance local public sector
Accès en ligne:	https://www.tmstudies.net/index.php/ectms/article/view/1835
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