Investigating the Relationship between Website Characteristics and Impulsive Purchase on the Internet
Internet development has intensely affected marketing processes. A majority of companies focus on this huge source of consumers to sell their goods and services. With the growth of the Internet among the general public and the rapid growth of multi-channel retailing, consumers are constantly exposed...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Persa |
| Publicat: |
Yazd University
2018-08-01
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| Col·lecció: | کاوشهای مدیریت بازرگانی |
| Matèries: | |
| Accés en línia: | http://bar.yazd.ac.ir/article_1142_ee0ee2c0e7dd65076750ee5b46f527d5.pdf |
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