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GREEN MARKETING: PERCEIVED GREEN PURCHASE CONTROL AND ITS ROLE IN EXPLAINING GREEN PURCHASE INTENTIONS: THE EMERGING MARKET PERSPECTIVE

Sustainable development is becoming a subject of global discussion. Behaviors towards the purchase of eco-friendly products may help protect the environment and reduce the adverse effects of consumption. This article aims to provide a deeper understanding of the predictors of green purchase behavior...

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Principais autores: Lucyna WITEK, Wiesława KUŹNIAR, Anna KOROMBEL, Alena ANDREJOVSKA
Format: Artigo
Sprog:Inglês
Udgivet: Rzeszów University of Technology 2023-12-01
Serier:Humanities and Social Sciences
Fag:
green consumer
green marketing
green product
theory of planned behaviour
perceived green purchase control
Online adgang:https://journals.prz.edu.pl/hss/article/view/1657
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