GREEN MARKETING: PERCEIVED GREEN PURCHASE CONTROL AND ITS ROLE IN EXPLAINING GREEN PURCHASE INTENTIONS: THE EMERGING MARKET PERSPECTIVE
Sustainable development is becoming a subject of global discussion. Behaviors towards the purchase of eco-friendly products may help protect the environment and reduce the adverse effects of consumption. This article aims to provide a deeper understanding of the predictors of green purchase behavior...
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| Główni autorzy: | , , , |
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| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
Rzeszów University of Technology
2023-12-01
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| Seria: | Humanities and Social Sciences |
| Hasła przedmiotowe: | |
| Dostęp online: | https://journals.prz.edu.pl/hss/article/view/1657 |
| Etykiety: |
Nie ma etykietki, Dołącz pierwszą etykiete!
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