Digital Video Advertising: Breakthrough or Extension of TV Advertising in the New Digital Media Landscape?
The aim of this paper is to shape the identity of digital video advertising in the new digital media landscape, focusing on whether and to what extent popular digital ads on social media are differentiated from traditional television ads in the context of the convergence of traditional and new elect...
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| Auteur principal: | |
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| Format: | Artigo |
| Langue: | Inglês |
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MDPI AG
2024-06-01
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| Collection: | Journalism and Media |
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| Accès en ligne: | https://www.mdpi.com/2673-5172/5/2/49 |
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