THE ECONOMICS OF DIGITAL ADVERTISING: HOW BUSINESS PROFITABILITY CHANGES WHEN ADVERTISING SCALES
Purpose of the article. The article considers key issues of digital advertising effectiveness, including the relationship between costs and profitability in the process of scaling advertising campaigns. The research methodology is comprised of a systematic method, comparative analysis, and theoreti...
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| Format: | Artigo |
| Jezik: | Inglês |
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Izdevnieciba “Baltija Publishing”
2026-03-01
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| Serija: | Green, Blue and Digital Economy Journal |
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| Online dostop: | http://baltijapublishing.lv/index.php/gbdej/article/view/3427 |
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