Leveraging capabilities of social media marketing for business success

Social media platforms viewed as an integrated resources in marketing capabilities, yet there is a significant shortage and fragmentation of research articulating the dimensions of social media marketing (SMM) capabilities and their influence on brand and firm performance. The aim of this study in t...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριοι συγγραφείς:	Sofiane Laradi, Amina Elfekair, Mahmaod Alrawad, Mujtaba Hashim, Faten Derouez
Μορφή:	Artigo
Γλώσσα:	Inglês
Έκδοση:	Elsevier 2024-12-01
Σειρά:	Computers in Human Behavior Reports
Θέματα:	Social media Brand equity Marketing capability Algeria
Διαθέσιμο Online:	http://www.sciencedirect.com/science/article/pii/S245195882400157X
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!