Investigating the Impact of Brand Orientation on Brand Performance in Agricultural Cooperatives (Distillates and Medicinal Plants of Firoozabad County): The Role of Entrepreneurial Orientation and Marketing Capability
The aim of this study was to investigate the effect of brand orientation on brand performance in transformational agricultural cooperatives with respect to the role of entrepreneurial orientation and marketing capability. This research was applied in terms of purpose and descriptive-survey method. A...
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| Principais autores: | , , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Ministry of Labor Cooperation and Social Welfare
2021-08-01
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| Series: | تعاون و کشاورزی |
| Assuntos: | |
| Acceso en liña: | https://ajcoop.mcls.gov.ir/article_129180_f4e37c503c0383140f5da2918b2f8058.pdf |
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