Do Consumers Want to Create Shared Values? Building Trust in Times of Whitewashing
Objective: This article looks at consumer behaviour in the fast-moving consumer goods (FMCG) market in response to actions undertaken by organisations to create shared value. The main objectives of the paper are twofold: to explore the concept of creating shared value (CSV), and explain the forces...
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Krakow University of Economics
2025-03-01
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| Schriftenreihe: | Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie |
| Schlagworte: | |
| Online-Zugang: | https://krem.uek.krakow.pl/index.php/krem/article/view/18619 |
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