Do Consumers Want to Create Shared Values? Building Trust in Times of Whitewashing
Objective: This article looks at consumer behaviour in the fast-moving consumer goods (FMCG) market in response to actions undertaken by organisations to create shared value. The main objectives of the paper are twofold: to explore the concept of creating shared value (CSV), and explain the forces...
Na minha lista:
| Principais autores: | , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Krakow University of Economics
2025-03-01
|
| coleção: | Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie |
| Assuntos: | |
| Acesso em linha: | https://krem.uek.krakow.pl/index.php/krem/article/view/18619 |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|