The influence of mobile applications on customer loyalty in omnichannel retail
Modern customer loyalty programs are increasingly based on new technologies and forms of rewards, in which sense customer loyalty programs are increasingly implying the use of mobile applications not only as a means of collecting and realizing points, but also as a means ensuring ease of purchase, t...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
University of Kragujevac
2025-08-01
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| coleção: | Economic Horizons |
| Assuntos: | |
| Acesso em linha: | https://horizonti.ekf.rs/wp-content/uploads/EH-2025-2-en-5-SSM.pdf |
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