Research of the relationship between the characteristics of consumer personality, brand personality and consumer loyalty
Modern marketing practice has shown that consumers are loyal to brands that are in line with their image and personal characteristics. Buying brands that reflect the personality and image of consumers allows consumers to articulate themselves and achieve the ideal of themselves. In that sense, if th...
Αποθηκεύτηκε σε:
| Κύριοι συγγραφείς: | , |
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| Μορφή: | Artigo |
| Γλώσσα: | Inglês |
| Έκδοση: |
Srpsko udruženje za marketing
2022-01-01
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| Σειρά: | Marketing (Beograd. 1991) |
| Θέματα: | |
| Διαθέσιμο Online: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2022/0354-34712203171Q.pdf |
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