Decoding Chinese Consumers’ Acceptance of Digital Collectibles: A Structural Equation Model Integrating Perceived Value, Risk and Regulatory Factors
Digital collectibles (DCs) are localized Chinese digital products similar to NFTs, but possess distinct regulatory features. Given the lack of studies on how Chinese consumers adopt DCs, this study develops an integrated framework incorporating perceived value, risk, and regulation factors. Through...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
SAGE Publishing
2025-10-01
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| Col·lecció: | SAGE Open |
| Accés en línia: | https://doi.org/10.1177/21582440251389023 |
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