Using AI and big data analytics to support entrepreneurial decisions in the digital economy

Abstract Despite extensive research on AI’s theoretical benefits in entrepreneurship, few studies compare machine learning models’ effectiveness using real-world data or address challenges like model interpretability and overfitting. This study investigates how AI-driven big data analytics enhances...

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Detalhes bibliográficos

Autor principal:	Yanling Cao
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Nature Portfolio 2025-10-01
coleção:	Scientific Reports
Assuntos:	AI-driven analytics Entrepreneurial decision-making Digital economy Machine learning AI service focus Big data analytics
Acesso em linha:	https://doi.org/10.1038/s41598-025-20871-4
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