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Beyond friendliness: crafting authentic marketing strategies for LGBTQI+ travelers

The LGBTQI+ travel segment is one of the most dynamic and economically influential in tourism, yet it remains underserved by traditional marketing strategies. Social media is a powerful tool for inclusion, advocacy, and self-expression, shaping travel preferences and brand loyalty. Through intervie...

Whakaahuatanga katoa

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Kaituhi matua: Marcos-Armando Rodríguez-Negrón
Hōputu: Artigo
Reo:Inglês
I whakaputaina: Universidad de Puerto Rico 2025-06-01
Rangatū:Fórum Empresarial
Ngā marau:
Urunga tuihono:https://revistas.upr.edu/index.php/forumempresarial/article/view/22547
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