Impact of Forensic Marketing on Consumer Behavior: Evidence From Beauty Products’ Purchase Decision

Marketing firms navigate a dynamic environment characterized with volatility and complexity, where survival hinges upon adaptability and responsiveness to external forces. The pursuit of rapid growth, profit and competitive advantage in the cosmetics market often leads some companies to engage in un...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριοι συγγραφείς:	Tajudeen Alaburo Abdulsalam, Rofiat Bolanle Tajudeen, Samuel Seun Ogungbemi, Enyi Francis
Μορφή:	Artigo
Γλώσσα:	Inglês
Έκδοση:	Academic Research and Publishing UG (AR&P) 2024-04-01
Σειρά:	Business Ethics and Leadership
Θέματα:	beauty products consumer behavior copyright violation deceptive advertisement forensic marketing trademark infringement
Διαθέσιμο Online:	https://armgpublishing.com/wp-content/uploads/2024/04/BEL_1_2024_10.pdf
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