Impact of Forensic Marketing on Consumer Behavior: Evidence From Beauty Products’ Purchase Decision
Marketing firms navigate a dynamic environment characterized with volatility and complexity, where survival hinges upon adaptability and responsiveness to external forces. The pursuit of rapid growth, profit and competitive advantage in the cosmetics market often leads some companies to engage in un...
Gorde:
| Egile Nagusiak: | , , , |
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
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Academic Research and Publishing UG (AR&P)
2024-04-01
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| Saila: | Business Ethics and Leadership |
| Gaiak: | |
| Sarrera elektronikoa: | https://armgpublishing.com/wp-content/uploads/2024/04/BEL_1_2024_10.pdf |
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