Strategic Visitor-Centric Approaches to the Promotion of Cultural Heritage Tourism sites in South Africa
Often, cultural heritage tourism is marketed and promoted without knowing exactly what potential visitors/tourists are looking for or what their preferences for promotion are. This article explores the type of promotional activities which motivate tourists to visit cultural heritage sites in Gauteng...
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| Autore principale: | |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Institute of Marketing Management Graduate School
2025-11-01
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| Serie: | The Retail and Marketing Review |
| Soggetti: | |
| Accesso online: | https://retailandmarketingreview.co.za/wp-content/uploads/2025/11/RMR21-2-280-297.pdf |
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