Strategic Visitor-Centric Approaches to the Promotion of Cultural Heritage Tourism sites in South Africa
Often, cultural heritage tourism is marketed and promoted without knowing exactly what potential visitors/tourists are looking for or what their preferences for promotion are. This article explores the type of promotional activities which motivate tourists to visit cultural heritage sites in Gauteng...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
Institute of Marketing Management Graduate School
2025-11-01
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| سلاسل: | The Retail and Marketing Review |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://retailandmarketingreview.co.za/wp-content/uploads/2025/11/RMR21-2-280-297.pdf |
| الوسوم: |
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