The impact of westernisation on the purchase intention of cruelty-free products: a study based on the Sri Lankan cosmetic market
Purpose – A surge in demand for ethical products, including cruelty-free products, has been well documented in recent years, with direct ramifications for businesses. This trend towards ethical consumption seemed to be swiftly replicated in Eastern countries, especially in South Asian nations, as a...
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| Автори: | , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Emerald Publishing
2024-11-01
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| Серія: | South Asian Journal of Marketing |
| Предмети: | |
| Онлайн доступ: | https://www.emerald.com/insight/content/doi/10.1108/SAJM-01-2023-0006/full/pdf |
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