The Impact of Formal and Informal Pronouns of Address on Product Price Estimation

Previous literature has examined the effect of using a formal or informal second-person pronoun on consumers’ appreciation of an advertisement and the advertised product and their purchase intention. This is the first study that additionally examines the effect of the use of either pronoun on produc...

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Главные авторы:	Helen de Hoop, Ward Boekesteijn, Martijn Doolaard, Niels van Wel, Lotte Hogeweg, Ferdy Hubers
Формат:	Artigo
Язык:	Inglês
Опубликовано:	MDPI AG 2024-08-01
Серии:	Languages
Предметы:	second-person pronouns advertisements experiments price estimate Dutch
Online-ссылка:	https://www.mdpi.com/2226-471X/9/9/290
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