The Impact of Formal and Informal Pronouns of Address on Product Price Estimation

Previous literature has examined the effect of using a formal or informal second-person pronoun on consumers’ appreciation of an advertisement and the advertised product and their purchase intention. This is the first study that additionally examines the effect of the use of either pronoun on produc...

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Autores principales:	Helen de Hoop, Ward Boekesteijn, Martijn Doolaard, Niels van Wel, Lotte Hogeweg, Ferdy Hubers
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	MDPI AG 2024-08-01
Colección:	Languages
Materias:	second-person pronouns advertisements experiments price estimate Dutch
Acceso en línea:	https://www.mdpi.com/2226-471X/9/9/290
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